- Headed home, Patrik? - Huh?
Headed home? You coming back?
I've got the kids this week, so I'm taking it easy.
Have you had fun?
It's lottery number 1970 - one thousand nine hundred seventy...
The Viskan stream snakes its way down to the textile empire and the west coast.
Wherever there are rapids, people have gathered to harness this force of nature.
And thus the industrial town of Lafors came to be.
The people of Lafors have thick skin.
Working these steaming cowhides are the cowboys of Lafors
who produce top-quality leather.
You'd be forgiven to think this was the wild west
but it isn't, even if life in Lafors can be just as exciting.
Sweden, little over 50 years ago.
Almost half the population are farmers.
A far cry from the factory, Where everyone worships at the altar of labor
and in the sewing factories, mass production is underway.
These hard workers are assisted by top-of-the-line machines.
Good fit, good quality, good price. It's the mass that does it.
They say Lafors depends on their leather and textile industry.
You'd bet your life it does.
- Aida, where is your dirty laundry? - Check the bathroom.
- I've already checked there. - Then I don't know.
OK... so what do we do now?
- Those look good. - They're from Eva's caf¨¦.
Everyone has the agenda from the last meeting.
- Will you get me some, honey? - Of course.
Will you hand me a mug too, Lasse? I don't want to share Musse's Riga mug.
- It's as dirty as the streets of Riga. - Gotta represent our sister town?
- I hope you wash It occasionally. - Never.
This is what's happening. This is huge.
As you know, since February we've been in continuous talks...
with this German low-cost superstore...
- Superbilly. - Right.
we've offered them a solution for their establishment.
They're very happy about the geographical location, logistically.
The land here is also very attractively priced for their purposes.
What this all means, is that the Town of Lafors...
is one of two... - Are you serious?
Possible establishment sites.
And we are up against... Alingsas.
In terms of cold, hard numbers, what would this mean for jobs?
But it will also generate a lot of job opportunities for contractors and so on.
So I think we estimated between 900 and 1,200 new jobs.
It's an insane amount of jobs.
- Amazing. - Not bad at all.
I don't really need to tell you this,
but this is a fantastic opportunity.
- I'm sure you all realize that. - Absolutely.
So we really need to put our best foot forward here.
In every possible way.
Because in a month's time, a delegation from Superbilly will come to visit us.
So we need to sell our town, and put Lafors on the map.
How do we do that? Any good ideas?
We need to do something about our website.
This bugs me. When you google Lafors
all you get are a bunch of drunken clips from that Western weekend.
Before our official website.
I've been saying for a year we need to do something about that.
We can't force people to remove them. We have no legal right to.
I know, but have you seen the comments?
We'll have to create our own image of our town. Our view of it.
Let's make our own film.
There are so many towns that do this. I'll show you.
Nowhere is as pretty as Tallkopinge..
Our motto is quality of life.
Take your whole family on an adventure and enjoy life, here in Tallkopinge...
- A cow! - Yes...
But isn't this film a little too...
Isn't it kind of shitty?
It's an example. It doesn't have to be this.
- Hang on now... - We need to be much more daring.
There's an economic aspect to consider.
A thing like this, it costs money. We need to hire a...
There's no money left in our arts and culture budget.
OK, so... I might have an idea.
30 DAYS LEFT
We'll let Musse state the reason he's here.
I'm so darn happy to be here.
I've got a pretty exciting, and pretty big, question for you guys.
And it's this...
Who here would like to save a community?
- That's an amazing offer... - Let me fill you in a little bit.
This may be pretty hard for you guys to take in, but...
We're currently in talks with a German low-cost superstore.
And maybe, just maybe, there's a chance they'll come here.
- Like the superstore in Ullared? - Kind of, yes.
Lots of cheap goods. Clothes, shoes, bags.
But right now they're choosing between us and Alingsas.
And darn it, we don't want Alingsas-is to get it, do we?
Wouldn't that be just terrible?
So that's why we need your help to make a film about Lafors.
We need a new image that shows how great Lafors is.
Right, and there is no limit to what you could do.
I mean, this is a super exciting project.
- You said they'd use their phones? - Yes.
It's a democratic tool. A chance to showcase your vision.
Your story. What you find interesting.
- That In Itself Is an honor. - Exactly.
There are so many stories out there. I don't want to limit your vision.
Find the story you want tell, and just go for it.
What should we film?
This is Dana and Aida's film about Lafors.
Here it is, the roundabout elk. The pride of Lafors.
Hi. May we film you?
We're shooting a local government film.
- And you want me to be in it? - Yes!
- Why? - Because you live In Lafors.
- Yeah, I suppose... - Everyone counts to us.
- Why are you so fancy? - Are you off to a party?
- These are my work clothes. - Oh.
Why do you have such a nice car?
Are you rich?
This is the Lafors fountain.
It is forbidden to pour dish soap...
Good! There we go!
Are you on your periods?
The 1973 was the heyday. Back then we had the Lafors crayfish party.
We had big names like ABBA here.